October each year is wedding season, while stimulating the sale of wedding. The reporter learned that many have abandoned the traditional bride wedding marriage rent practice, tailor-made wedding began. However, experienced people know, in addition to visiting the bridal salon tired, but also get confused by an array of wedding, visiting the day may not be their preference to buy the wedding, so many have chosen the Internet after 80 selection. To accommodate these brides of psychological change, a large number of businesses have begun to open up to the online wedding market, many shop owners more to move into their own dressing room, not try to make up for the shortcomings, this new sales model has been increasingly popular.
Shop rental savings
Some time ago, the reporter to accompany a friend to pick wedding Wedding Plaza in Guangzhou, but the day, no election to their preference, or is failing to appreciate, or fancy prices are very expensive, to five or six thousand. In her frustration, when a bridal salon owner said, may be too much before the wedding, leading to fatigued, in fact, there are many beautiful wedding. She also said that we despise it does not matter, then we can go home to gradually see their shop, the first selection of good, when they come by mail.
In the visit, the reporter learned that, like this have a physical store and opened a bridal shop accounted for the majority. The owner told reporters that although many people generally look at the weekend, but in normal days business is short, they rely on shop to stay in business, and prices through the shop to buy cheaper in the store.
Indeed, the reporter can see from the wedding shop, wedding dress, priced at between 150 to 1,000 yuan, compared with the same type on the market two-thirds cheaper wedding. Try on a model diagram, like seeing the same kind, but there is no physical dazzling. This attracted a lot of consumers, the store sold nearly a month more than 300, the customer’s evaluation is very good.
To make their own dressing room
Compensate for the shortcomings of shop
Have a physical store to open a shop in the main shop is easy, because those goods are original, but an increase in a sales channel. And there are some like to open the bridal salon, but did not suffer too much capital to open the store in person, they chose to open online bridal salon. Buy a wedding dress for the bride, however, it is a big issue after all, many people are even afraid of their own fancy web inappropriate back down. Owner Linda thought her living room as a dressing room with a make up shop can not try this shortcoming.
Linda is a fashion design school, has a soft spot for wedding, graduation, she did not take long to open the store do not have much money, so she just opened a shop on Taobao, which are all her own design the wedding. However, due to low credit shop just opened, and did not attract many prospective brides.
Later, Linda for consumers around the city to launch a fitting service can make an appointment, and in various forums on the crazy post, recommend this service and design their own wedding. And if the guests need, can hold like wedding photos, she can, and according to the manufacturers like to do a consultation. Slowly, Linda’s business is getting better. Now, Linda can be sold per month nearly dozens of pieces of the wedding, the income on the yuan.
Shop the store has an impact on
However, a long way
According to the reporter, the high profits of the wedding, a bridal salon and exactly the same price three or four thousand of the Korean version of the wedding, ex-factory price was less than $ 500. Thus, the emergence of the wedding shop, wedding such a “windfall” industry will become more transparent, which will form some of the traditional physical store some impact.
Reporters interviewed many years of experience in the wedding business Lee, he told reporters, with the improvement of people’s individual needs, the studio where the rent is high, old sewing change to turn back the number of new people to the wedding can not meet the needs of middle and low sales market opportunities is not a small wedding. Investment will become a small shop to test the water of the wedding market, the best choice. However, the “online shop, home fitting” model is only suitable for a small group of people to achieve scale and standardization, there is still a long way to go.
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